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Privacy Policy

Effective Date: 30th July 2025
Company: Axl and Ace Ltd
Axl & Ace, SA12 Business Centre, Seaway Parade, Baglan Energy Park, Port Talbot, SA12 7BR.

Contact Email: hello@axlandace.co.uk
CRN: 15848424
VAT No: 478842633

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1. Introduction

We take your privacy seriously.

This Privacy Policy explains how Axl and Ace Ltd ("we", "us", or "our") collects, uses, stores, and protects your personal data when you interact with us — whether through our website, email, phone, social media, or in person.

By using our services or accessing our website, you consent to the terms of this Privacy Policy.

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2. What Personal Data We Collect

We only collect the information we need to deliver our products or services, and to comply with legal obligations. This may include:

A. Information You Provide to Us

  • Full name

  • Contact information (email address, phone number, postal address)

  • Billing and payment details

  • Order history

  • Company details (if applicable)

  • Any information you voluntarily submit via forms, email, or messages

B. Information We Collect Automatically

When you use our website, we may automatically collect:

  • IP address

  • Browser type and version

  • Device type

  • Pages visited and time spent

  • Referral source

  • Cookies and tracking data (see Section 7)

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3. How We Use Your Data

We use your personal data for the following purposes:

  • To process orders and deliver products or services

  • To manage your account and provide customer support

  • To handle payments and invoicing

  • To send order confirmations, updates, or service-related emails

  • To respond to enquiries

  • To comply with legal and regulatory obligations

  • For internal business analytics and service improvement

  • With your consent, to send marketing communications (you can opt out at any time)

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4. Legal Bases for Processing

We process your data under one or more of the following lawful grounds:

  • Contractual necessity – to fulfil a contract with you

  • Legal obligation – to comply with laws or regulations

  • Legitimate interests – to operate and improve our business

  • Consent – where you have clearly agreed (e.g. marketing)

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5. Data Sharing

We never sell your data. However, we may share your information with:

  • Payment providers and financial institutions

  • Delivery couriers and fulfilment partners

  • Our business service providers (e.g. IT, legal, accountants)

  • Government or regulatory bodies when legally required

  • Third parties you explicitly authorise us to share with

Any third parties we engage are contractually obligated to safeguard your data.

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6. International Transfers

We primarily store data in the UK. If any data is transferred outside the UK or EEA, it will only be to countries with adequate protections or under legally recognised safeguards (such as Standard Contractual Clauses).

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7. Cookies & Tracking

Our website uses cookies and similar tracking technologies to improve your experience and understand how users interact with our site.

You can manage or disable cookies through your browser settings. For full details, see our separate Cookie Policy.

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8. Data Retention

We retain your personal data for as long as necessary:

  • To fulfil the purpose for which it was collected

  • To comply with legal, accounting, or tax requirements

  • To resolve disputes or enforce our agreements

Inactive accounts and associated data may be deleted or anonymised after 6 years, unless legally required otherwise.

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9. Your Rights

Under UK data protection law (UK GDPR), you have the right to:

  • Access your personal data

  • Request correction of inaccurate or incomplete data

  • Request deletion ("right to be forgotten")

  • Object to or restrict processing

  • Withdraw consent at any time

  • Request data portability

  • Lodge a complaint with the Information Commissioner’s Office (ICO)

To exercise any of these rights, email hello@axlandace.co.uk.

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10. Security Measures

We use appropriate technical and organisational measures to protect your data, including:

  • SSL encryption

  • Secure cloud storage

  • Access controls and role-based permissions

  • Regular software and security updates

No system is ever 100% secure, but we actively monitor for risks and take reasonable steps to prevent breaches.

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11. Third-Party Links

Our website may include links to external websites or services. We are not responsible for their content or privacy practices. Please read their privacy policies before submitting any data.

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12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect legal, technical, or operational changes. Any changes will be posted on this page with a revised “Effective Date”.

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13. Contact Us

If you have questions or concerns about this Privacy Policy, or how your data is handled, contact us at: hello@axlandace.co.uk

Axl & Ace, SA12 Business Centre, Seaway Parade, Baglan Energy Park, Port Talbot, SA12 7BR.

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